nice to meet you.

We believe brand
is the brief.

Founded in Singapore on one conviction: social is most powerful when it's rooted in a strong branding. Too many great brands are being let down by agencies that don't know the difference.

our story

Built out of
frustration.

In mid-2023, our founder Grace was retrenched as Creative Director. Instead of staying quiet about it, she did the opposite — she said yes when CNA's Talking Point invited her to speak on their Behind The Layoff episode, becoming the only retrenched guest willing to show her face on national TV. What others saw as a mark of shame, she saw as a launchpad.

That episode aired. Content Hearts launched. After 12 years inside two of Singapore's biggest ad agencies, Grace had seen exactly what the big agency model gets wrong — and built something different. Brand-led thinking, with the speed and authenticity that social actually demands. Today we help brands across lifestyle, beauty, healthcare, and professional services show up online as distinctively as they do in real life.

"Social without brand is noise. Brand without social is invisible. We bring the two together."

Content Hearts founding principle

the founder

12 years of global agency experience,
brought to your brand.

Grace Gumala — Founder, Fractional CMO

After 12 years leading campaigns for brands like GSK, Abbott, and P&G at global advertising agencies, Grace founded Content Hearts to help SMEs build emotional brand experiences, not just content. Her belief is simple: the most memorable brands don't chase trends — they own a voice, a look, and a belief system.