You can’t put out low quality content and expect high quality leads.
A business owner I know has a rather “strange” marketing strategy for his finance advisory firm.
- He runs 4-figure Meta ads monthly,
- Pays an exorbitant amount per lead,
- But doesn’t spend a single cent on the ad creatives.
“We’re paying so much per lead, but the quality of leads is low.”
Well, mister… Put yourself in the client’s shoes.
- First they see those generic-looking Meta ads
- Maybe the messaging is interesting, so they click
- Naturally they would want to check out the profile to find out more
- They see no branding, no organic content with substance
- They see no other information that made them want to book a call
If you were the client, would you book the call?
Or if you’ve booked the call, would you actually show up?
Good ad creatives really make or break the ad, and can significantly reduce your ad spent too.
Instead of spending all your marketing budget on ad spent, consider this.
- Set aside some budgets to actually produce good ad creatives
- Build an asset library of high-quality footages that you can use in multiple different ways
- Invest in an editor or an agency, to adapt your main ad creative into plenty of variations for A/B testing
Boosting good creatives that drive conversions is smart.
But boosting bad creatives and expecting miracles?
That’s as good as burning money.
When you’re ready for an agency that helps you produce highly-converting assets, give me a DM and let’s chat!
Questions for brands and marketers: Do you still think you can just “buy” your way to new leads?
Grace Gumala · Founder, Content Hearts